In January 2026, Maped Helix and Juratoys came together in the UK to form Maped Juratoys.

This exciting step brings two worlds together, creative learning and imaginative play, under one family of brands designed to support every stage of life. From a baby’s very first toy to tools for school, study, and beyond, Maped Juratoys is here to inspire creativity at every age.

Our family of brands

Think of Maped Juratoys as a growing family:

• The younger years: Soft toys, early learning, and imaginative play/li>
• The school years and beyond: Creative tools, stationery, and essentials for learning

With:

• Juratoys brands supporting early childhood development/li>
• Maped Helix supporting learning, creativity, and productivity through school and into adulthood

A brand that grows with you

From first cuddles, to first classrooms — and all the way to university — our brands are designed to grow alongside your family.